Good article - great call out of work being done by @sverhulst
What is not measured is not known, and the world of transit data is still largely blind to women and other vulnerable populations. Getting that data, though, isn’t easy. Traditional sources like national censuses and user surveys provide reliable information that serve as the basis for policies and decisionmaking. But surveys are costly to run, and it can take years for a government to go through the process of adding a question to its national census.
Before pouring resources into costly data collection to find answers about women’s transport needs, cities could first turn to the trove of unconventional gender-disaggregated data that’s already produced. They include data exhaust, or the trail of data we leave behind as a result of our interactions with digital products and services like mobile phones, credit cards, and social media.